Online Marketing Glossary

I am very delighted to announce that working a huge and very detailed glossary which is about online marketing. Each term will have an example page, examples and related posts with an animation. As I see there are many alternatives on blogs with short meanings and they do not enough to understand clearly. So, I decided to make my own list to share with you.

I hope you will enjoy; it is the most important point for learning and keeping in mind.

0-9

  • 301 Redirect
  • 302 Redirect
  • 404 Server Code
  • 2D Barcode

A

  • Above the Fold
  • A/B Testing
  • adCenter
  • Advertising Network
  • Affiliate Marketing
  • Aggregator
  • ALT Tags
  • Anchor Text
  • Astroturfing

B

  • Backlinks
  • Baidu
  • Banned
  • Banners
  • Behavioural Targeting (BT)
  • Bidding
  • bing
  • bing Ads
  • Bitcoin
  • Black Hat SEO
  • Blog
  • Brand Stacking

C

  • Call to Action
  • Categories
  • ccTLD
  • Click through Rate (CTR)
  • Cloaking
  • Content
  • Content Delivery Network (CDN)
  • Content Management System
  • Content Network
  • Content Tags
  • Contextual Advertising
  • Conversion Rate
  • Cookie
  • Cost per Acquisition (CPA)
  • Cost per Click (CPC)
  • Cost per Impression (CPM)
  • Crawler
  • Cross-Channel Remarketing
  • Cascading Style Sheets (CSS)
  • Customer Relationship Management (CRM)

D

  • Day Parting
  • Delisting
  • Demography
  • Description Tags
  • Directories
  • Domain Name
  • Doorway Page
  • Domain Name Monitoring
  • Dynamic Remarketing

E

  • eCommerce
  • EdgeRank
  • Ego Keyword
  • Email Campaign System
  • Enhanced Bidding
  • Eye-tracking

F

  • Facebook Retargeting
  • Feed
  • Forum

G

  • Geo-Targeting
  • Golden Triangle
  • Google
  • Google Adsense
  • Google Adwords
  • Google Analytics
  • Google Merchant Center
  • Google Partner
  • Graphical Search Inventory

H

  • Header (or Heading) Tags
  • HTML
  • Hyperlink

I

  • Image Maps
  • Impressions
  • Inbound or Incoming Links
  • Index
  • Internet Marketing
  • Internal Linking
  • Interstitial

J

  • JavaScript

K

  • Keyword
  • Keyword Stuffing
  • Keyword Tags
  • Key Performance Indicator (KPI)

L

  • Landing Page
  • Lean Marketing
  • Lean Startup
  • Link Building
  • Link Popularity
  • Local Search
  • Local Business Listings
  • Long Tail Keywords

M

  • Marketplace
  • Meta Search Engine
  • Meta Tags
  • Metric
  • Microblogging
  • Mobile Marketing

N

  • Natural Listings
  • Naver
  • Network

O

  • Optimisation
  • Opt-in
  • Opt-out
  • Organic Listings
  • Outbound Links

P

  • PageRank
  • Paid Inclusion
  • Paid Listings
  • Paid Placement
  • Paid Search
  • Pay-for-Performance
  • Pay per Click (PPC)
  • Permission Marketing
  • Pop-Under
  • Pop-Up
  • Press Optimisation

Q

  • Query

R

  • Real Simple Syndication (RSS)
  • Reciprocal Link
  • Referrer URL
  • Remarketing
  • Results Page
  • Retargeting
  • Return on Investment (ROI)
  • Rich Media
  • Robot or Bot
  • Robots.txt
  • Run of Site (ROS)

S

  • Scraping
  • Search Engines
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)
  • Search Engine Reputation Management (SERM)
  • Search Engine Results Page
  • Search Retargeting
  • Search Terms
  • Site Retargeting
  • Social Commerce
  • Social Media
  • Spam
  • Spider
  • Stickiness
  • Submission

T

  • Tags
  • Targeting
  • Text Ad
  • TLD
  • Tracking Code
  • Traffic Rank
  • Twitter Retargeting

U

  • Unique Value Proposition (UVP)
  • Universal Search
  • Uniform Resource Locator (URL)
  • Urchin Tracking Module (UTM)
  • URL Builder
  • URL Shortener
  • Usability
  • User Interface (UI)
  • User Experience (UX)
  • User Generated Content
  • User Profile

V

  • Viral Marketing

W

  • Web 2.0
  • Web Browser
  • Webinar
  • Web Metrics
  • Weibo
  • White Hat SEO
  • Wiki
  • WordPress

X

  • XML

Y

  • Yandex
  • Yandex Metrica

Z

  • Z-Index

Credits: Old School Books / Sharon & Nikki McCutcheon

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