CEAKSAN

Hello, I'm Ceyhun

Digital Analytics & AI Consultant /Maker

I share what I learn from my own projects and client work on this site. Check out my services and reach out about ways we can work together.

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The Decisions You Lock In Before Importing Ad Cost Into GA4

The new Meta, TikTok, Snap, Pinterest and Reddit connectors bring cost data into GA4, but three settings on the setup screen cannot be changed afterwards: source and medium matching, the 24-month backfill, and the overlap with existing manual cost import.

analytics

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Why Direct Contact Got Valuable: Zero-Click, AI Crawlers, and Content Tiers

Search volume is not shrinking and neither are impressions, yet fewer visitors reach the site, and a share of the visits that do arrive are not human. This post lays out the terminology, what it looks like from the publisher's side, and the two decisions that follow: splitting content into access tiers and running a newsletter on my own stack.

Latest Updated

Who Can Access ChatGPT Ads: Geographic Eligibility and Category Restrictions

Updated: Aug 24, 2026

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analytics

GA4 Landing Page (not set): A Diagnostic Playbook

When the GA4 Landing page dimension shows (not set), the problem is usually not UTM or consent but the absence of a page_view in the session. Root causes in priority order, a diagnostic flow, page_view ownership architecture, a BigQuery proof query and acceptance criteria.

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analytics

Connecting a Shopify Order to an Ad Click: Choosing a Join Key for Offline Conversions

The ad platform wants a click ID for offline conversion upload, but the Shopify order does not carry one. The cart attribute path only works going forward, so it cannot serve a backfill request. Using GA4 as a join table, the cart token naming trap, and the consent ceiling both paths share.

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analytics

Reading Time, Recalculated: 238 WPM, the 20% Rule, and Scroll Signals

The reading time estimate at the top of blog posts usually assumes 200 WPM. Brysbaert's 2019 meta-analysis showed it is actually 238 WPM. NN/g eye-tracking data says users only read 20-28% of words on a page. GA4 underreports actual engagement time by an average of 54.7%. A reading ratio metric that unifies these three findings, plus scrollTracker integration.

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WHAT CLIENTS SAY

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Very professional with quick turnaround times. Provided endless support for all our problems in a short time with their solution products and support.

Onur Tuhta

Digital Marketing Specialist · Dijitallnet

Data measurement integrations can be annoying on some platforms. Very satisfied with GTM, GA4 and Meta Pixel setups. Flawless execution down to the smallest detail.

Tarık Aydın

Co-Founder · BossyDigital

A team we have been working with for a long time, who stand behind their work and have deep expertise. They are fast, solution-oriented, and inspire confidence throughout the process. Knowing exactly who to turn to when needed is a huge advantage.

Abdullah Ceylan

General Manager · Teknostore

Very professional with quick turnaround times. Provided endless support for all our problems in a short time with their solution products and support.

Onur Tuhta

Digital Marketing Specialist · Dijitallnet

Data measurement integrations can be annoying on some platforms. Very satisfied with GTM, GA4 and Meta Pixel setups. Flawless execution down to the smallest detail.

Tarık Aydın

Co-Founder · BossyDigital

A team we have been working with for a long time, who stand behind their work and have deep expertise. They are fast, solution-oriented, and inspire confidence throughout the process. Knowing exactly who to turn to when needed is a huge advantage.

Abdullah Ceylan

General Manager · Teknostore

We needed a seamless integration for our Ticimax client. Integrated in a very short time. You can work with confidence.

Ahmet Beyazkaya

Co-Founder · Spreadon

Quickly resolved our GA4 integration problems caused by Ideasoft with professional experience. I recommend it to all Ideasoft users.

Basri Eroğlu

E-Commerce Manager · ePolisan

We needed advanced analytics integrations with GTM for Ticimax. Setup was done very quickly. We were very satisfied with the process and results.

Esad Tatlıpınar

Data Analyst · Ticimax Customer

Owned all projects we worked on together for 14 years, provided complete solutions by understanding requirements correctly. Highly recommended.

Siyar Demircan

Founder · Ideanamic

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