You need to perform a series of actions to generate the Google Ads conversion code and run it on your entire website and/or the pages you specify as the landing page for your ads.
While generating code through the Ads panel is one of the most practical steps, things can get a little confusing when adding the relevant code to the web page.
WordPress Theme Editing
If the WordPress file permissions are configured correctly, you can add the conversion and remarketing tags you created through the Ads panel to your website by following the View > Theme Editor steps. However, it is important to note that the corresponding action will run in the context of the entire or selected page.
File Update Via Cpanel
Similar to WordPress theme editing, you can access the relevant theme files by following the Cpanel > Files > File Manager steps and you can install Ads conversion and/or remarketing tags to run site-wide or page-specific.
File Update via FTP
You may not have Cpanel access, or you may not be able to edit the page via WordPress because file permissions are not configured properly. In such cases, you can try to access the files of the website via FTP.
Using an FTP client (Filezilla, etc.), you can still access the relevant theme files and complete the page/site-wide setup.
If you do not have FTP access, there are 2 options you can choose; Use of GTM and/or WordPress plugins.
Google Tag Manager
If [Google Tag Manager](../en/google-tag-manager-gtm-js-what is-how-to-install) is installed on your website, you can easily perform conversion and remarketing tag setups according to your needs via GTM and create page / page tags. You can make customizations based on the event. You can take a look at my previous article titled Google Ads Conversion Tracking with GTM and GTAG on this subject.
The tag installation may not be completed properly because of many reasons such as FTP access problems, restriction on WordPress user privileges, file permissions, Google Tag Manager is described as complex by the beginner level users, the complexity of plugins.
For this purpose, I have prepared the WP-Ads Conversion Tracking plugin to reduce the problems mentioned above related to Ads conversion and remarketing code setup for users who are new to Ads and WordPress or have to deal with these processes for some reason.
WP-Ads Conversion Tracking
Effortlessly, in addition to features such as Conversion Id, Conversion Label, and triggering the conversion process on a single page, the control of personalized data activated by GTAG by default is also provided. Of course, considering that the remarketing process is based on this data, you can activate or deactivate the remarketing feature.
For example, if you are selling products through WooCommerce, it will be enough to add the payment result page to the Page section. For this, select Use WooCommerce Payment Result Page. If there is a specified page, it will be added to the top section. If a page is not specified, a link will direct you to the relevant page. Of course, you may want to do this yourself. You can access the definitions of these pages created by WordPress by following the path WooCommerce > Status > WooCommerce pages. For operations such as creating pages or associating them with created pages, you should follow the WooCommerce > Settings > Advanced path. The Checkout page statement that will appear in both sections describes the page where the payment result process is executed.