E-Commerce

Online Marketing Glossary

Yayın:
Very detailed and well explained (at least for starters) glossary which is about online marketing, techniques, e-commerce, data analyzing and so on.
GÖRSEL
I am very delighted to announce that working a huge and very detailed glossary which is about online marketing. Each term will have an example page, examples and related posts with an animation. As I see there are many alternatives on blogs with short meanings and they do not enough to understand clearly. So, I decided to make my own list to share with you.I hope you will enjoy; it is the most important point for learning and keeping in mind.

0-9

  • 301 Redirect
  • 302 Redirect
  • 404 Server Code
  • 2D Barcode

A

  • Above the Fold
  • A/B Testing
  • adCenter
  • Advertising Network
  • Affiliate Marketing
  • Aggregator
  • ALT Tags
  • Anchor Text
  • Astroturfing

B

  • Backlinks
  • Baidu
  • Banned
  • Banners
  • Behavioural Targeting (BT)
  • Bidding
  • bing
  • bing Ads
  • Bitcoin
  • Black Hat SEO
  • Blog
  • Brand Stacking

C

  • Call to Action
  • Categories
  • ccTLD
  • Click through Rate (CTR)
  • Cloaking
  • Content
  • Content Delivery Network (CDN)
  • Content Management System
  • Content Network
  • Content Tags
  • Contextual Advertising
  • Conversion Rate
  • Cookie
  • Cost per Acquisition (CPA)
  • Cost per Click (CPC)
  • Cost per Impression (CPM)
  • Crawler
  • Cross-Channel Re-marketing
  • Cascading Style Sheets (CSS)
  • Customer Relationship Management (CRM)

D

  • Day Parting
  • Delisting
  • Demography
  • Description Tags
  • Directories
  • Domain Name
  • Doorway Page
  • Domain Name Monitoring
  • Dynamic Re-marketing

E

  • eCommerce
  • EdgeRank
  • Ego Keyword
  • Email Campaign System
  • Enhanced Bidding
  • Eye-tracking

F

  • Facebook Retargeting
  • Feed
  • Forum

G

  • Geo-Targeting
  • Golden Triangle
  • Google
  • Google Adsense
  • Google Adwords
  • Google Analytics
  • Google Merchant Center
  • Google Partner
  • Graphical Search Inventory

H

  • Header (or Heading) Tags
  • HTML
  • Hyperlink

I

  • Image Maps
  • Impressions
  • Inbound or Incoming Links
  • Index
  • Internet Marketing
  • Internal Linking
  • Interstitial

J

  • JavaScript

K

  • Keyword
  • Keyword Stuffing
  • Keyword Tags
  • Key Performance Indicator (KPI)

L

  • Landing Page
  • Lean Marketing
  • Lean Startup
  • Link Building
  • Link Popularity
  • Local Search
  • Local Business Listings
  • Long Tail Keywords

M

  • Marketplace
  • Meta Search Engine
  • Meta Tags
  • Metric
  • Microblogging
  • Mobile Marketing

N

  • Natural Listings
  • Naver
  • Network

O

  • Optimisation
  • Opt-in
  • Opt-out
  • Organic Listings
  • Outbound Links

P

  • PageRank
  • Paid Inclusion
  • Paid Listings
  • Paid Placement
  • Paid Search
  • Pay-for-Performance
  • Pay per Click (PPC)
  • Permission Marketing
  • Pop-Under
  • Pop-Up
  • Press Optimization

Q

  • Query

R

  • Real Simple Syndication (RSS)
  • Reciprocal Link
  • Referrer URL
  • Re-marketing
  • Results Page
  • Retargeting
  • Return on Investment (ROI)
  • Rich Media
  • Robot or Bot
  • Robots.txt
  • Run of Site (ROS)

S

  • Scraping
  • Search Engines
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Search Engine Reputation Management (SERM)
  • Search Engine Results Page
  • Search Retargeting
  • Search Terms
  • Site Retargeting
  • Social Commerce
  • Social Media
  • Spam
  • Spider
  • Stickiness
  • Submission

T

  • Tags
  • Targeting
  • Text Ad
  • TLD
  • Tracking Code
  • Traffic Rank
  • Twitter Retargeting

U

  • Unique Value Proposition (UVP)
  • Universal Search
  • Uniform Resource Locator (URL)
  • Urchin Tracking Module (UTM)
  • URL Builder
  • URL Shortener
  • Usability
  • User Interface (UI)
  • User Experience (UX)
  • User Generated Content
  • User Profile

V

  • Viral Marketing

W

  • Web 2.0
  • Web Browser
  • Webinar
  • Web Metrics
  • Weibo
  • White Hat SEO
  • Wiki
  • WordPress

X

  • XML

Y

  • Yandex
  • Yandex Metrica

Z

  • Z-Index
Credits: Old School Books / Sharon & Nikki McCutcheon
Ceyhun Enki Aksan

Kullanıcı Davranışları Analizi (User Behavior Analysis) ve Kullanıcı Deneyim Tasarımı (UX Design) üzerine çalışmalar yürütmekte, bu süreçte edindiğim teknik ve pratik bilgileri fayda sağlamak motivasyonuyla (afaik / as far as i know) paylaşmaktayım.

HABERDAR OL

Yeni eklenen projeler, eğitimler, içerikler ve yayınlanan videolar e-posta adresine gelsin.