ecommerce
QUERY = 'contents'; CATEGORY = 'ecommerce' // 6 rows
An applied measurement
case, every week
Analytics and measurement, developer tools, server-side tracking, AI & LLM integrations: weekly real case analyses.
SaaS Payments from Turkey: Stripe Alternatives and Real Costs
Stripe and PayPal don't work in Turkey. Real cost breakdown of Paddle, iyzico, Polar.sh and PayTR for selling SaaS, MoR vs local virtual POS tradeoffs and tax advantages.
T-Soft Cookie Law and Google Consent Mode V2 Incompatibility: Analysis and Solution
Logic errors in T-Soft's cookie law structure, Google Consent Mode V2 incompatibility, and a GTM Custom HTML solution using monkey-patching.
Shopify Analytics vs GA4: Why Do They Show Different Numbers?
Why do Shopify dashboard and GA4 show different visitor and revenue numbers? Session definition, attribution model, checkout sandbox limitations, and revenue calculation differences.
What Is UCP? Google's Universal Commerce Protocol and the Transformation of the E-Commerce Ecosystem
Google's UCP protocol is moving e-commerce from a site-centric model to an agent-centric model. Its impact on conversion tracking, attribution, remarketing, and data ownership.
Leetty: The Smart Marketplace Transforming Secondhand from Market to Showcase
Don't just sell your unused items. With Leetty, build your showcase, trade, create hidden opportunities, and offer an AI-powered showcase experience.
GA4 - Currency Parameter in E-commerce Transactions
Master the GA4 currency parameter to accurately track cross-border e-commerce sales and exchange rate impacts. Learn more