Web Analytics & Web Technologies

Integrations, data gathering and tidying, user behavior analysis and reporting solutions

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Code Installation and Account Audit

Tag Setup and Tracking Controls

Google Analytics 4, Facebook Pixel, Google Tag Manager, Hotjar and other service tag setup, account audit and configuration processes

Conversion Tags and Tag Management

User events, segmentation, etc.

Google Analytics Events & Conversions, Google Ads Events & Conversions, Facebook Pixel, Hotjar Tags, etc.

User Experience Analysis and Optimization

Static and dynamic reporting

Hotjar, Google Analytics 4 User-defined Events, Funnel and Heatmap analysis, segmentation and reporting

Dashboard & Reporting

It consists of transactions created for the requirements of popular e-commerce systems.

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01

Shopify

E-Commerce Events Tracking & Reporting
  1. Google Tag Manager integration,
  2. Checking shopping reports and conversion tags with Google Analytics 4 in accordance with Shopify activity,
  3. Segmentation definitions specific to e-commerce
  4. Target definitions specific to e-commerce
  5. Reporting with Looker Studio
  6. Alert definitions for critical changes
02

WooCommerce

E-Commerce Activity Monitoring & Reporting
  1. Google Tag Manager integration,
  2. Control of shopping reports and conversion tags with Google Analytics 4 in accordance with Shopify activity,
  3. Segmentation definitions specific to e-commerce
  4. Target definitions specific to e-commerce
  5. Reporting with Looker Studio
  6. Warning definitions for critical changes
  7. REST API extended parameter activation

Data Visualization Solutions

Alongside the relevant metrics and dimensions, different data sources can be included in the visualization process.

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01

Product & Sales Performance

Looker Studio
  1. Contains Google Analytics 4 data,
  2. Shopify and WooCommerce data and/or Google Sheets tables can be included
02

Content & Page Performance

Looker Studio
  1. Includes Google Analytics 4 and Google Search Console data,
  2. Shopify and WooCommerce data and/or Google Sheets tables can be included
03

Other

Customized Solutions
  1. Includes external data sources (ETLs, Google Sheets, BigQuery, APIs, automation tools, connectors, database, JSON, CSV files, etc.).