dmexco 2017
Digital Marketing Exposition Conference
We visited dmexco, Europe's largest digital marketing and innovation event, on September 13-14 as MotionB to get a closer look at agencies' digital marketing processes, meet new business partners, and participate as a brand. Our main goal was to observe before participating in meetings.
dmexco
dmexco (digital marketing exposition & conference) is an event held annually in September in Cologne, Germany1, since 2014, that hosts international brands in the digital industry2, including fairs and conferences.
dmexco 2017
The organization also featured local startups that produce digital solutions in Germany, and giants like Amazon, Facebook, Google, Yahoo, Adobe, and Microsoft introduced their products and services. Due to the intensity of the meetings, we couldn't attend many of the conference sessions. Investment meetings and social events were also worth considering. You can find evaluations of new and old events planned on the organization's website, dmexco.de3.
During our attendance at dmexco 2017 on September 13-14, we mainly interacted with firms that develop businesses related to different channels, analysis, and user experience, and even started working together for our clients during this time. It was impossible to visit every stand and have separate conversations with all of them during the event at Koelnmesse. Therefore, examining participating companies, planning time beforehand, and sticking to this plan during the event is almost a necessity.