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Every Monday · One email

An applied measurement
case, every week

Analytics and measurement, developer tools, AI & LLM integrations, server-side tracking: weekly real case analyses.

Recent Emails
  • Turning Typography Rules into Prompts with Vibe Coding
  • Data Loss Analysis After GA4 Consent Mode v2
  • E-commerce Code Review Automation with Gemma 4
  • Shopify Flow: Auto Pricing Strategy on Low Stock
  • Server-side Tracking Setup with Cloudflare Workers
...and more
analytics

Advertising Measurement Within Consent Limits: Google's Signal Architecture

Which measurement signals still work, legally and ethically, when a user declines consent? Consent Mode V2 ping architecture, gcs/gcd parameters, wbraid/gbraid, modeled conversions and Enhanced Conversions.

4/8/2026 Updated
analytics

GA4 and Google Ads Data Controls Are Merging: Preparing for June 2026

Google is merging GA4 and Google Ads data controls. From June 15, 2026 Consent Mode becomes the single control point and Google Signals' role narrows. The pre-June checklist.

4/14/2026