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shopify

QUERY = 'contents'; CATEGORY = 'shopify' // 6 rows

Every Monday · One email

An applied measurement
case, every week

Analytics and measurement, developer tools, server-side tracking, AI & LLM integrations: weekly real case analyses.

Recent Emails
  • Turning Typography Rules into Prompts with Vibe Coding
  • Data Loss Analysis After GA4 Consent Mode v2
  • E-commerce Code Review Automation with Gemma 4
  • Shopify Flow: Auto Pricing Strategy on Low Stock
  • Server-side Tracking Setup with Cloudflare Workers
...and more
analytics

Shopify Facebook & Instagram App + Multiple Pixels: The Global Track Bug and Duplicate Events

The Shopify Facebook & Instagram app sends events with `fbq('track', ...)`; if other Pixel IDs are initialized in the page, F&I events leak onto every pixel. Source, diagnosis and three fixes for duplicate events in multi-pixel Shopify setups.

5/2/2026
analytics

Bridging Shopify Metafields and Custom Pixel: The Cart Attribute Pattern

Liquid metafields are unreachable inside the Shopify custom pixel sandbox. Use the cart attribute pattern to carry customer metafields into checkout pixel events and onward to Flow. Bridge consent state for correct enforcement in server-side events.

4/23/2026
analytics

Shopify Analytics vs GA4: Why Do They Show Different Numbers?

Why do Shopify dashboard and GA4 show different visitor and revenue numbers? Session definition, attribution model, checkout sandbox limitations, and revenue calculation differences.

3/31/2026
ga4

Shopify Forms - Tracking Form Submission Action

By the end of 2022, Shopify Forms was announced to operate directly integrated with Shopify, as stated in the paragraph above. It is a free, customizable email

9/16/2025
google-analytics

Shopify - Google Analytics and Tag Manager Operations

Master seamless tracking of customer behavior and conversions with Shopify’s built-in GA4 and Pixel setup in minutes.

9/15/2025
shopify

Shopify - Content Grouping for GA4 / GTM

Learn how to automatically tag Shopify pages with content groupings for richer GA4 reporting and better user behavior insights.

9/15/2025