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8/27/2026 analytics
The Decisions You Lock In Before Importing Ad Cost Into GA4
The new Meta, TikTok, Snap, Pinterest and Reddit connectors bring cost data into GA4, but three settings on the setup screen cannot be changed afterwards: source and medium matching, the 24-month backfill, and the overlap with existing manual cost import.
Read Post 6/5/2026 Updated
Who Can Access ChatGPT Ads: Geographic Eligibility and Category Restrictions
analytics
8/24/2026
The Newsletter Form as an Interaction Layer: Decisions and Tests
analytics MEMBERS ONLY
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Analytics and measurement, AI & LLM integrations, server-side tracking, e-commerce: weekly real case analyses.
8/22/2026
Why Direct Contact Got Valuable: Zero-Click, AI Crawlers, and Content Tiers
analytics
8/19/2026
sGTM or Data Manager: The Wrong Question and the Right Distinction
analytics
8/19/2026
GA4 Landing Page (not set): A Diagnostic Playbook
analytics SUBSCRIBERS ONLY
8/18/2026
Uploading with the Data Manager API: Setup Order from Authentication to Diagnostics
analytics MEMBERS ONLY
8/17/2026
Connecting a Backend Record to a Tag Conversion: Where the Uploaded Value Lands
analytics
6/11/2019 Updated
Reading URLs for Tracking: Gateway Design, ITP and Pixel Sandbox
analytics
8/16/2026
Writing the Same Conversion to Four Different APIs: Data Manager's Destination Map
analytics
4/8/2026 Updated
Advertising Measurement Within Consent Limits: Google's Signal Architecture
analytics
2/28/2026 Updated
SaaS Payments from Türkiye: Stripe Alternatives and Real Costs
ecommerce
8/15/2026
Why Google Ads and GA4 Conversions Never Match: Counting Unit and Time Axis
analytics
8/15/2026
Fractional Conversions in the Ads Dashboard: The Model or the Date Range?
analytics MEMBERS ONLY
8/15/2026
Joining Google Ads and GA4 at Row Level: A Shared Key and a Two-Layer Reading
analytics MEMBERS ONLY