behavioral analytics
QUERY = 'contents'; CATEGORY = 'behavioral-analytics' // 5 rows
How to Read and Interpret Heatmaps: Click, Move, and Scroll Maps
Reading a heatmap means interpreting patterns, not colors. I walk through which question each map type answers, what common patterns mean, and when a heatmap misleads you.
Behavioral Analytics Guide: From Heatmaps, Session Recording, and Scroll Tracking to Signal-Driven Action
The architecture for answering the 'why did they do it?' question GA4 leaves open, using behavioral signals. A comparison of Hotjar, Microsoft Clarity, and PostHog, plus KVKK risk and an honest assessment of AI session analysis claims.
Why Scroll Depth Tracking Gives You False Confidence
Scroll depth is the most popular engagement metric that tells you almost nothing. Academic research proves behavioral signals like velocity, dwell time, and direction changes are far more reliable. Here is why threshold-based tracking fails and what to use instead.
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Reading Time, Recalculated: 238 WPM, the 20% Rule, and Scroll Signals
The reading time estimate at the top of blog posts usually assumes 200 WPM. Brysbaert's 2019 meta-analysis showed it is actually 238 WPM. NN/g eye-tracking data says users only read 20-28% of words on a page. GA4 underreports actual engagement time by an average of 54.7%. A reading ratio metric that unifies these three findings, plus scrollTracker integration.
Scroll Depth Tracking: Measuring Content Engagement Beyond GA4 and GTM
Why GA4's 90% scroll event and GTM's Scroll Depth trigger fall short. Content-scoped scroll tracking with ScrollTracker: engaged, scanned, and skipped classification using dwell time, velocity, and dynamic height versioning.