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8/24/2026 analytics MEMBERS ONLY

The Newsletter Form as an Interaction Layer: Decisions and Tests

The form is the only surface of the newsletter layer the reader sees. This post takes each step of that form separately: where it goes, what it looks like, and what it says. There are three tests, and in all three the decision came from measured form events and behaviour in session recordings.

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8/18/2026

Uploading with the Data Manager API: Setup Order from Authentication to Diagnostics

analytics MEMBERS ONLY
8/15/2026

Fractional Conversions in the Ads Dashboard: The Model or the Date Range?

analytics MEMBERS ONLY
Every Monday · One email

An applied measurement
case, every week

Analytics and measurement, AI & LLM integrations, server-side tracking, e-commerce: weekly real case analyses.

Recent Emails
  • Turning Typography Rules into Prompts with Vibe Coding
  • Data Loss Analysis After GA4 Consent Mode v2
  • E-commerce Code Review Automation with Gemma 4
  • Shopify Flow: Auto Pricing Strategy on Low Stock
  • Server-side Tracking Setup with Cloudflare Workers
...and more
8/15/2026

Joining Google Ads and GA4 at Row Level: A Shared Key and a Two-Layer Reading

analytics MEMBERS ONLY
4/12/2026

Listmonk + Resend + Coolify: Sending Email Without SMTP on Hetzner

infra MEMBERS ONLY
4/11/2026

How I Picked an Email Automation Stack as a Solo Dev: 8 Services Compared, Centralised at $0

infra MEMBERS ONLY
3/31/2026

Cloudflare Analytics vs GA4: Why the 5x Difference?

analytics MEMBERS ONLY